Archive for May, 2012

Don’t Forget the Little People

Posted in Business, Musings on May 31, 2012 by wolfwomyn

I’ve spent quite a bit of time lately watching the news, listening to people.   It seems that in today’s economy there is a major focus on the big corporations and the people with a lot of funds, what is being termed at the 1%.  But in all the hullabaloo, the little people, the middle and lower class, are being completely forgotten and swept under the rug.  So I thought today I’d write a little bit on my own, rather than putting forward yet another article, and speak up for the people where most of the income actually comes from.

Realistically, most of the spending in this country come from the middle to lower income groups.  The rich seem to be keeping it tied up and stashed away.  So rather than focusing the attention on getting the attention of the 1%, time and energy should be focused on where the business actually is and keeping prices withing a range where we can actually connect ~ especially for the small business folks.  Keeping prices to a reasonable level, rather it be for services or merchandise, will keep the flow of the energy of money running.  If we out price these groups we are, as the old saying goes, cutting of our nose despite our face.   So it means cutting the profit margin, that margin won’t be there if we are not getting business.

What does this mean?  Being realistic, and not running scared, about where the economy is and what people can afford.   We are in a major recession.  People don’t have the expendable income that used to be there.  And they are really tired of promises that are not kept, and companies that used to be there and care are no longer, and things that used to be reasonable priced doubled and tripled so that basics cannot even be reached.  Being realistic about our pricing for services and merchandise is mandatory these days.

Another way to keep the general population involved and coming into your business is customer service.   I recently went to Hawaii and experienced their ‘Aloha Spirit’, and it was obvious everywhere I went.   When I walked into a store, no matter what size, the workers actually looked up, caught your eye, and with a smile and warm heart greeted you with a very happy Aloha.  You actually knew that they knew you were there and they actually wanted you there.   To very basic human interaction, while driving I noticed that people actually stopped to let another person turn across the road, and people actually stopped for pedestrians waiting to cross the street, and everywhere there was a feeling of care and concern for others.    And this from a people who are fighting for their country.  I know most of you probably are not even aware that the US in a military coo, started by the missionaries children, took over their country and arrested and imprisoned their queen in her own palace.   And yet, the still smile, greet the outsiders with Aloha, and for the most part treat us well.   In this harsh economy that we are in everyone needs some Aloha.

So what is the moral of the story.  Remember the little people, and remember we all want to be acknowledged and treated with respect.  Even if you don’t feel it, pretend and it will come.  Treating people with respect, caring about where people are, and being conscious of this and setting our pricing within that range will keep people coming back for more of whatever you are offering.