Pay Attention To Your Customers

You know the more I have contact with potential customers out there, the more I hear that they are angry, frustrated, and just plain tired of hiring people who don’t listen to what they want.  Instead they put their hard earned funds into a person who is insistent on doing what they want and not what the customer wants.  Now this philosophy, doing what I want and not my customer, is applicable (maybe) if you are doing your own thing, creating your own products.  It surely doesn’t apply when you are in a service industry.

When you are in a service industry, one that is there to “serve your customer”, your responsibility is to your customer.  It doesn’t matter if you agree with their ideas, or their style.  You are there to create what they want.  Giving advice is definitely called for, but it is up to your customer if they want to take it.  If they don’t, it is up to you to “serve” them.  And, in the case of websites, it is important that you get their approval before launching it.  Too often websites are put up live before the customer has the option of approving it, which leaves them with something that they potentially didn’t want.  And to make it worse it is out there for the world to see.

So if you are in a service profession remember  the old saying, “The customer is always right.”   It is their time, their energy, their funds which are paying for your services, and that is what will keep your business going.    Listen to your customer, give them the benefit of your wisdom, and design something that works for them.  In the long run you will have happy customers, which means that you will have customers that are more than happy to refer you to their friends which will expand your business.  Word of mouth is one of the biggest reasons that businesses succeed.  And in this time of the world wide web their words go a long long way.

 

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